Advises entrepreneurs, startups, and corporations, on market testing, new business models, expansion, go-to-market, funding, and business scaling strategies.
Industry Category Expertise
Specialist expertise in high growth tech and financial services, across blockchain, cryptocurrency, fintech, investment management and banking.
Marketing, Growth and Expansion
Notably one of the best and most sought out strategic marketers in the industry.
Innovation and Digital Disruption
An advocate of innovation and digital disruption constantly challenging the status quo to drive positive change and achieve competitive advantage.
As a professionally qualified advisory board member, Tammy can help with:
Insight & advice on strategic priorities
Advisory board participation
Stakeholder representation, engagement, and advocacy
Marketing Consultancy
Working either as a strategic marketing consultant within your business or as an outsourced marketing resource, Tammy is a trusted and collaborative marketing partner driving your business forward
Thought Leadership
Expert Panels and Articles
Expert Panels and Articles
The Ethereum Shanghai upgrade: Everything you need to know
16 tips for managing the business development side of scaling
9 Lessons DeFi Companies Would Be Wise To Learn From CeFi Companies
12 factors VCs should focus on when vetting crypto and blockchain companies
17 ways to better explain blockchain projects to potential investors
18 industry vets share tips for launching a crypto startup in a bear market
Tammy Paola is a marketing and strategy leader with a distinctive understanding of the global innovation economy. With more than two decades of professional experience, Tammy has honed her skills in team development, market share growth, brand leadership, customer loyalty cultivation, and new product and service launches. Tammy spent nearly two decades in traditional financial services. She held various leadership roles at companies like Perpetual Investments, Citibank Private Wealth Management, and ANZ Private Wealth Management catering to institutional investors, high-net-worth individuals, and family office clients. She also served as a policy adviser for the Australian Government’s Future of Financial Advice (FoFA) reforms. Tammy’s influence extends beyond corporate roles; she co-founded one of the world’s first Robo-Advisor platforms. This venture marked her entry into the world of high-growth tech companies where she has advised companies across fintech, venture capital, and blockchain. In recent years, Tammy’s focus on the blockchain, cryptocurrency, and Web3 industry and her insightful perspectives on these topics have made her a sought-after thought leader in these fields. She currently sits on the Advisory Council for Blockchain Europe and is an associate member of the European Blockchain Alliance. Tammy’s professional experience spans across international markets, including the UK, Europe, and the US, and Australia. She holds a B. Economics, a M. in Business (MBA), and a Graduate Diploma in Financial Planning.
